Local SEO for Local Businesses
Get found by more local customers with a strong Google Business Profile, accurate local business listings, and a reputation people trust.
Reach Local Audiences- Fast Buildout
- Rank Higher
4 Core Pillars of Local SEO
Local SEO is a marketing strategy focused on improving a businesses local Google and Google Maps visibility. Local SEO is particularly important for businesses with physical locations or service areas.
Start Your Journey Today
Google Business Profile
Website Page SEO
Citations & Listings
Reviews & Reputation
How We Help You Win Locally
Google Business Profile Optimization
We make sure your Google Business Profile is complete, accurate, and set up to show in local searches. From categories to service locations to services, we handle every detail so your business appears where it matters most — on Google Maps.
Google Business Profile Management
An outdated or inactive Google profile sends the wrong message. We handle your GBP week in and week out with weekly posts, fresh photos, review responses, answers to customer questions, and systems to earn more reviews — keeping your business active and trusted in Google’s eyes.
Complete SEO Setup
Most local searches end up on your website, so it needs to be more than just a digital brochure. We build your site to be a solid foundation for local SEO — with the right keywords, titles, and dedicated service pages that match your Google profile. This makes it easier for Google to rank you higher and for customers to trust you right away.
Services & Service Area Pages
People search for exactly what they need in their city or neighborhood. We build dedicated pages on your site for each service and each area you cover, making it easier for you to rank in those specific searches and pull in local leads.
Local Citations & Directory Listings
Inconsistent business info across the internet confuses Google and potential customers alike. We clean up your name, address, and phone number everywhere it’s listed online and secure new directory placements, boosting your local authority and helping you rank higher.
GBP Reporting & Maps Tracking
Know exactly how your local visibility is growing. We provide clear monthly reports on searches, calls, and where you rank on the map — then meet with you to review trends and plan your next steps.
Support for Any Local Business Type
From trades and healthcare to legal and real estate, growth-focused service businesses trust Marketware to build the digital infrastructure they need to grow and scale.
Landscapers
Painters
Roofers
HVAC
Electricians
Contractors
Remodelers
Dentists
Chiropractors
Medical Spas
Physical Therapists
Dermatologists
Law Firms
Accountants
Financial Advisors
Gyms
Auto Detailers
Plumbers
Photographers
Real Estate Agents
Mortgage Brokers
Choose Your Local SEO Plan
Local Standard
Local Pro
$1,275 Per Month $1,475 Per MonthFor single-location businesses looking to strengthen their local search presence and climb the Google Map Pack in their primary service area.
For multi-location businesses or those targeting broader regions, with expanded local content, listings, and tracking to capture more local leads.
Get StartedProfile Optimization & Management
- Google Business Profile Optimization
- Google Profile Management
- Weekly Profile Posts and Photos
- Review Monitoring & Engagement
- Q&A Buildout & Responses
- Review Request & Response Systems
Website & Local Alignment
- Structuring for GBP Consistency
- Dedicated Service Pages Creation
- Service Area Pages Development
- NAP Consistency Across Platforms
- Stronger Local Search Authority
Authority Building & Performance
- Core Citation Building
- Directory Listing Management
- Monthly GBP Insights Reports
- Local Pack & GeoGrid Tracking
- Monthly Strategy & Review Call
- Recommendations for Growth
Google Business Profile OptimizationLocal SEO Service FAQs
Local SEO optimizes for geographic-specific searches to boost visibility in Google Maps and local packs. General SEO targets broader, non-local keywords for national/global reach. Our service focuses on GBP, local signals, and site changes for faster local conversions.
Ideal for location-based businesses like restaurants, medical offices, law firms, real estate, home services, bars, plumbers, and professionals (e.g., dentists). It helps small-medium enterprises compete locally; our Standard/Pro tiers cater to single or multi-site needs.
Reviews build trust, boost rankings via quantity/quality/recency, and improve click-through rates. Responding enhances SEO signals. We manage monitoring, responses, and generation in GBP for stronger local leads.
Citations are NAP (Name, Address, Phone) mentions across directories/sites. They build authority, ensure consistency to avoid penalties, and improve local visibility.
Initial improvements (traffic/map visibility) in 3-6 months; major gains (rankings/leads) in 6-12 months, varying by competition and execution.
Short answer, yes. A website serves as your online hub, enabling on-page optimization, service/location pages, and content that amplifies GBP efforts for better authority, visibility, and credibility. While GBP alone provides basics, a site is essential for competitive results.
We’re Committed to Maintain Standard Work Process
Discovery
Free call to evaluate your business goals, online presence, GBP, website, and local rankings.
GBP Optimization
Claim/verify GBP, optimize with accurate details, photos, and attributes for local visibility.
Website Alignment
Align website with GBP, build dedicated service and location pages for consistency.
Authority Building
Submit and manage NAP across key directories to ensure accuracy and build trust signals.
Engagement & Reporting
Manage posts, reviews, Q&A; deliver monthly GBP insights with metrics and strategy reviews.
See why growing local companies trust Marketware.
I’m beyond pleased with the entire experience. Marketware not only created a brand-new website for my company that exceeded expectations, but they also took care of SEO and helped update and optimize my Google reviews. Their all-in approach made a big difference.
Sanson Faltine Owner of Houston Landscape ImagesI highly recommend their services. The process was easy and fast, and they fulfilled all the needs of my business. They delivered exactly when they said they would, kept me updated every step of the way, and made communication simple and clear. The design they created matched my vision and gave my business a professional, polished look.
Antonio Medrano Owner of Medrano's PaintingMarketware is great at marketing and great at customer management. We definitely needed help in those areas. I work with them because they make it easy for us to take action on our marketing efforts. We trust them and they are bringing results!
Nicolas Zumino Owner of GardenGOAT
