Garden GOAT
A full design-build website and local SEO structure for an Austin landscaping company.
GardenGOAT is an Austin, TX landscaping company led by founder Nicolas Zumino. They design and build outdoor living spaces for homeowners across Austin and nearby communities, from landscape design and turf to patios, decks, fencing and concrete. We built a site that shows off their design-build process and finished projects while giving every service its own page. The site has 29 service pages across six service categories, 28 service area pages, 21 city-specific service pages, a portfolio of featured projects and a regularly updated blog. Every page leads visitors toward a free consultation.
“Marketware is great at marketing and great at customer management. We definitely needed help in those areas. I work with them because they make it easy for us to take action on our marketing efforts. We trust them and they are bringing results!”
The design
GardenGOAT clients hire Nicolas as much as they hire the company, so the design put him front and center. The hero pairs his photo with the Google rating and a clear estimate button, and the service grid below uses large project photos, so homeowners can picture a finished space before they read a single description.
Our approach
We kept GardenGOAT's deep green brand, set key headline words in a bold italic, and added an optional dark mode. Nicolas, the founder, is pictured in the hero next to the 4.8 Google rating, because clients here hire the person. Services sit in six categories, from landscaping to concrete, and 21 pages pair a single service with a nearby city like Round Rock or Cedar Park.
- Primary#08725d
- Deep#04382e
- Wash#f7f7f7
What we built
- 29 service pages
- 28 service-area pages
- 21 city-specific service pages
- Featured project portfolio
- 3 Google Ads landing pages
- Free consultation form
The outcome
The homepage now explains how a project runs before anyone calls: a 15-minute discovery call, a site visit with 2D plans and 3D renderings, then approval and build, with the design fee credited toward the build. Featured projects and dozens of Google reviews back it up. The contact form asks for budget and the best time to call, and turf, pavers and decking ads each land on their own page.
- Service pages
- 29
- Service-area pages
- 28
- Google rating, up front
- 4.8
