Jimenes Construction
A bold burgundy-and-gold site that sorts 60+ concrete, steel and site work services into clear paths.
Jimenes Construction is a Houston contractor whose own crews handle concrete, structural steel and site work on commercial and residential jobs across Greater Houston. Their work runs from foundations, driveways and parking lots to metal buildings, grading and drainage. The project focused on organizing that wide scope so homeowners, owners and general contractors can find their exact job quickly and request an estimate. The site has 60+ service pages across three trade categories (concrete, site work and steel), separate Residential and Commercial hubs with their own menus, and 12 service area pages covering cities like Houston, Katy, Sugar Land and The Woodlands.
The design
Jimenes Construction works for homeowners and general contractors, and both want to see real job sites, not stock photos. The design leads with a steel frame at sunset, a heavy condensed headline, and key numbers in the first view, then splits concrete, structural steel, and site work into three clear paths with their own photography.
Our approach
We built the site around how Jimenes actually sells: by trade and by buyer. A burgundy and gold palette with condensed Oswald headlines gives it a heavy, job-site feel. Two mega menus split Residential and Commercial work, each mapped to concrete, steel and site work pages. The twelve city pages go past a name swap, covering each area's county, permitting office, soil and housing stock.
- Primary#c9992b
- Deep#3b0d18
- Wash#f7f3ea
What we built
- Brand-led web design
- 62 service pages
- 12 service-area pages
- Residential & Commercial hubs
- Estimate form with uploads
- Schema & local SEO
The outcome
Homeowners and general contractors land on a direct Houston headline, cards for each trade and buyer type, a four-step process and a service-area map with the twelve cities served. Pages carry contractor, service and FAQ schema for search. The estimate form asks for property type, services, budget and target start date, and accepts plans, drawings or site photos, so an estimator sees the scope before the first call.
- Service pages
- 62
- Service-area pages
- 12
- Trade categories
- 3
