TNT Turf
Thirty years of turf installs, organized into a site that sells the whole yard.
TNT Turf is a Houston artificial turf installer with more than 30 years of experience, serving homeowners, businesses, and property managers across Greater Houston. The project focused on giving both sides of the business a clear home: residential yards, pet turf, and putting greens on one side, and commercial work like sports fields, playgrounds, and pet parks on the other. We built a site with 45+ service pages across residential turf, commercial turf, and turf care, 45 service area pages, and a filterable portfolio of 52 local projects, each tied to a quote form that asks for the property type and services up front.
“We had our website up for years with no calls, and they got us calls within the first two weeks. They still continue to this day. They provided a quality website with SEO at an affordable price, were very helpful, and did what they said they would do.”
Verified Review
The design
TNT came to us with two very different audiences, homeowners and commercial buyers, and decades of work to show both. The design had to sort visitors from the first screen: a big aerial project photo up top, the turf manufacturers right below it, and a simple residential or commercial toggle that keeps each buyer on a path built for them.
Our approach
We split the site at the first click into residential and commercial, then gave each its own service hubs, products, and project stories. A seven-step install walkthrough and clear warranty terms answer the questions that usually stall a quote.
- Primary#50aa42
- Deep#1a2410
- Wash#f4faf3
What we built
- Residential + commercial IA
- 45+ service pages
- 14 service-area pages
- 6 project case studies
- Turf product specs
- 7-step process visuals
The outcome
Every service, city, and turf product now has its own focused page, and the homepage tells the whole story in one scroll: the manufacturers, the process, the projects, and the reviews. Visitors arrive on the page for their job instead of a generic homepage.
- Service pages
- 45+
- Service-area pages
- 14
- Sq ft of turf showcased
- 1.2M
