Saul's Home Improvement
A full-service remodeling site that maps every trade and Houston suburb to its own page.
Saul's Home Improvement is a family-owned home improvement contractor in Houston, Texas, serving homeowners since 2015. They handle roofing, bathroom remodeling, whole-home remodeling, painting and drywall, landscaping and fencing across the Houston area. The project focused on giving that wide range of work a clear structure, so homeowners and search engines can find the right service fast and request a free estimate. The site has 40+ service pages, organized into six main trade categories with a page for each specific job, plus 9 service area pages for communities like Katy, Cypress, Sugar Land and The Woodlands. It also includes a project gallery and an about page.
The design
Homeowners hiring a remodeler want to know they can trust the crew inside their house. We designed Saul’s homepage to answer that first: a plain headline, the Google and Facebook ratings, and a call button in the hero, then a navy section on why to choose Saul’s that covers insurance, bonding, and reviews before anyone reaches the services.
Our approach
We kept the design clean and dependable: a navy and white palette, bold Roboto headlines, and a curved photo frame on the homepage. The hero states the 5.0 Google rating and puts a quote button next to the phone number. Behind it, 46 service pages sit under six trade hubs plus handyman and concrete pages, and each of the nine service-area pages covers local counties, permit offices and housing age.
- Primary#1a2146
- Deep#1a1b27
- Wash#f6f7ff
What we built
- Brand-led web design
- 46 service pages
- 9 service-area pages
- Filterable project gallery
- Estimate request form
- Local SEO structure
The outcome
Homeowners land on a plain promise, the 5.0 rating from 65 Google reviews, and two ways in: a quote button or a tap-to-call number. From there, each trade hub leads to the exact job, and the gallery filters past work by roofing, painting, landscaping and remodeling. The estimate form asks for address, budget and the best time to call, so Saul's team can plan before the first visit.
- Service pages
- 46
- Service-area pages
- 9
- Google rating, up front
- 5.0
